Senior Creative Director, Brand Design
Full timeTwo Folsom, San Francisco, CA, US 94105
About Old Navy
Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.
About the Role
As a Senior Creative Director, Brand Design at Old Navy, you'll play a critical role in defining and elevating the brand's identity across campaigns, packaging, digital platforms, and more. This is a brand design role, focused on creating innovative and culturally relevant creative work that reflects and amplifies Old Navy's identity.
In this role, you'll prioritize the development and evolution of the Old Navy brand, while collaborating with internal teams and external partners to deliver exceptional results. You'll also lead with strong creative vision, ensuring consistency and innovation across every touchpoint.
What You'll Do
Brand Identity Leadership
- Develop and evolve Old Navy's brand identity to ensure a cohesive, authentic, and culturally relevant visual presence
- Prioritize brand identity as a central focus across all design deliverables, driving both consistency and innovation
Creative Execution
- Design impactful assets for campaigns, packaging, in-store displays, social media, and digital platforms
- Translate brand strategies into visually compelling, innovative designs that resonate with modern audiences
Cultural Awareness
- Stay deeply attuned to the fashion and cultural landscape, leveraging insights to keep designs fresh, relevant, and audience-driven
- Ensure the brand reflects a forward-thinking perspective that resonates with today's cultural and creative climate
Collaboration and Leadership
- Partner with internal teams, external agencies, and production partners to lead creative initiatives
- Build and inspire strong, collaborative relationships with external partners, ensuring all work aligns with Old Navy's creative vision and brand identity
Strategic Storytelling
- Craft visually compelling designs that connect meaningfully with customers and reflect Old Navy's values
- Drive storytelling through every touchpoint, ensuring it feels engaging, inspiring, and authentic
Attention to Detail
- Ensure all creative work meets the highest standards of quality, consistency, and innovation
- Adapt designs to align with specific initiatives, audiences, and markets as needed
Who You Are
- Proven expertise in brand design, campaign development, and creative execution
- Mastery in graphic design and presentation design skills, with the ability to create visually impactful and compelling deliverables
- Proficiency in tools like Adobe Creative Suite, Figma, and Airtable
- Strong understanding of brand strategy and the ability to translate it into cohesive, visually impactful designs
- Deep understanding of the fashion and cultural landscape, with a proven ability to translate trends into creative work
- Exceptional collaboration and leadership skills, with experience guiding external agencies, production teams, and cross-functional partners
- Sharp eye for detail, outstanding creativity, and a passion for innovative design
- Excellent communication skills, emphasizing clarity, empathy, and professionalism
Benefits at Old Navy
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $195,800 - $269,300 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.