Overview

The Director of Marketing plays an integral role in building and driving Foot Locker’s marketing strategy in the U.S.-with the goal of improving omni-channel traffic, engagement and conversion. Partner with buying team to identify and prioritize key product stories. Collaborate with internal and external partners to drive fully integrated demand creation efforts, including go-to-market strategies, curated launch calendars, visual merchandising, targeted media campaigns, digital marketing, event activations, PR and social media plans. Support the rollout of new retail transformation pilots and omni-channel optimization efforts. Communicate plans across regions (Canada, Europe, and Asia/Pacific) and facilitate global brand alignment.

Collaborate and maintain a positive relationship with Foot Locker’s vendor partners to develop and execute joint campaigns.

Develop team capabilities and sustain a culture within our team that is aligned with that of the company and enhances our productivity and effectiveness.

The ideal candidate will have the ability to think strategically about consumer marketing, bring others along, identify future consumer trends and opportunities, and multi-task in a fast pace environment.

Our global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place.To learn more about the incredible impact we’re making on both our local and global communities,Click Here!

Responsibilities

• Develop and implement short and long-term marketing objectives, strategies, and tactics to deliver against agreed upon brand, business, and financial goals
• Identify changes in the consumer and competitive landscape and recommend opportunities for adjustments to our plans and brand strategy
• Provide strategic leadership to develop and evolve brand architecture and positioning to deliver meaningful value to the consumer, leveraging customer research and segmentation in partnership with insights & analytics
• Work with media team to develop and evaluate all media plans and initiatives
• Work closely with Digital Marketing team to align on business opportunities and priorities across KFL channels; align product strategy, technology and marketing with digital initiatives to grow omni-channel sales and develop priority story-telling objectives to create go-to-market plans.
• Oversee social media strategy and planning for KFL
• Work closely with the FL Geo teams to create hyper connected local opportunities in primary KFL markets throughout the US.
• Work closely with data team to unlock insights on the existing KFL consumer and identifying new strategies of consumer acquisition
• Ensure appropriate qualitative and quantitative research is conducted to ensure overall brand success
• Work with agencies in the creative development process and execution of all advertising campaigns, including television, digital, OOH, mobile, events and alternative media
• Manage brand budgets; ensure that dollars are allocated and spent in an efficient and effective manner within budgetary parameters; responsible for maintaining these budgets throughout the year, balancing expenditures against volume, and profitability expectations
• Works with external and internal partners to measure and analyze sales impact and the profitability/ROI of marketing expenditures
• Partner with FLX, FL loyalty program to drive acquisition and incremental lifetime value of KFL consumers.
• Work with Communications team to develop strategic public relations initiatives
• Develop communications for senior management pertaining to marketing updates, budget recaps, and program evaluations
• Develop and negotiate vendor supported programs working closely with buying team
• Plan the allocation of marketing expenditures.
• Communicate marketing efforts to internal and external partners
• Influence the organization to continuously innovate
• Monitor the "pulse" of the consumer as trends change, develop, and opportunities begin to emerge.
• Streamline and improve marketing processes

Qualifications

• BA/BS required/Advanced degree preferred.
• Minimum of 8 years’ experience in marketing, advertising, brand or product management, preferably in retail
• Strong knowledge of and passion for sneaker, streetwear and youth culture highly preferred.
• Successful track record leading and growing a marketing team.
• Extremely resourceful and proactive in identifying problems and finding solutions with strong ability to comfortably handle multiple high-profile situations simultaneously.
• Outstanding verbal, written, presentation and influencing skills.
• Demonstrated ability to set and exceed aggressive goals, thrive in a fast moving yet collaborative environment.
• Strong analytical skills.
• Experience working with senior leadership.
• Negotiation skills.
• Budget evaluation/resource allocation.
• Ability to travel domestically as needed.