Content Programming Manager
Job ID 10084386 Location Glendale, California, United States Business Disney Direct to Consumer Date posted Mar. 28, 2024Job Summary:
About the Role & Team
Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere. The Disney+ Global Content Programming and Subscriber Engagement team is responsible for leading content planning, scheduling, on-service merchandising, slate management, and programming insights that contribute to a cohesive strategic content approach for the service.
What You Will Do
Reporting to the Manager of Content Programming and being part of the Disney+ Global Content Programming team, the Content Programming Manager is tasked with operationalizing merchandising strategies and workflow across services to improve audience engagement and discovery.
- Own day-to-day editorial operations for areas within the Disney+ service, including creating and updating pages, content calendars, QC updates, and other deliverables as needed.
- Curate, build, publish, and manage Disney+ content programming in the CMS and other tools with accuracy and efficiency to maximize audience engagement and retention.
- Facilitate verbal and written communications between teams, and to the larger organization.
- Pull data analytics to gain and share merchandising insights around audience, title, platform, and other elements of Disney+
- Improve process efficiency and develop scalable solutions to drive operational improvement.
- Identify audience programming gaps and audience segment opportunities.
- Create impactful, curated programming events that leverage The Walt Disney Company's brands and franchises.
- Partner with operational teams to ensure content and asset availability supports merchandising strategies.
- Partner with product on testing new features in CMS to improve guest experience.
- Collaborate on regional and territorial editorial merchandising and promotion.
- Leverage service, market, and behavior data, as well as audience research to drive effective programming strategies.
- Collaborate with Programming Optimization for testing requirements and implementation.
- Collaborate with Programming Data & Insights teams for actionable insights and execution.
- Sustain existing projects or leading projects as assigned.
Required Qualifications & Skills
- 3+ years of experience in digital media, programming strategy or operations.
- Strong understanding of digital media platforms, including hands-on management of web, app, streaming, and connected devices.
- Experience with curating and publishing content on a consumer-facing CMS.
- Strategic, creative, and entrepreneurial mentality.
- Outstanding organizational, prioritization, and time management skills; ability to complete multiple, high-priority projects, with a keen attention to detail.
- Must be open to thinking outside of traditional models.
- Strong written and verbal communication skills, with ability to optimally collaborate with senior management, staff, and employees outside of the Direct-to-Consumer Organization.
- Enhanced data literacy.
- Able to balance multiple projects at different stages of development.
- Ability to collaborate effectively in a matrixed organization while maintaining self-motivation.
- Demonstrated ability to excel in a fast-paced environment.
Preferred Qualifications
- Passion and understanding of The Walt Disney Company segments, brands, and franchises, including the defining elements, with the ability to improve audience engagement.
- Experience with data visualization, experimentation, and project management software is a plus.
- Experience with one or more of the following tools: Looker, WeaponX or Optimizely, and Airtable.
- Prior experience in streaming is a plus.
- International experience is a plus.
- Being multilingual is a plus.
Education
- Bachelor’s degree
The hiring range for this position in CA is $84,500.00 to $113,300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.