VP, Marketing Strategy

Brand Overview:

As a hometown specialty retailer, maurices is deeply committed to bringing affordable, versatile, and flattering fashion in sizes 2-24 to real women, living real lives in small towns across North America. We inspire women of all ages to look and feel their best - just as they are. With 1,000 stores across North America, we've earned our reputation as a leader in hometown fashion. The true secret to our success is deeply rooted in our commitment to our values.Ready to ? We currently have an opportunity for a VP, Marketing Strategy to join our team located at our Corporate Office-ascena-Duluth, MN 55802.

Position Overview:

The VP, Marketing Strategy is responsible for developing the seasonal marketing strategy and integrating marketing programs and strategic initiatives into overall seasonal plans. Oversees brand programs such as Loyalty, Community Engagement/Philanthropy, Store Events, and earned media (PR, Social). Develops marketing campaigns and communications in partnership with VP Creative/Content and VP Channel Planning & Optimization that provide a comprehensive customer experience for all channels - stores and digital.

Strategy

• Develop and plan marketing strategy and campaigns, balancing customer demographic insights and continued brand evolution

• Partner closely with design and merchandising to set strategic vision and priorities for the season

• Develop a vision and strategy for digital marketing initiatives and content that include social media and mobile applications

• Work closely with customer insights to understand and observe the competitive landscape, market trends and emerging customer behaviors and how they impact the marketing strategy

Execution

• Drive and oversee all social media and mobile app ideation, execution and teams

• Design and implement integrated marketing communications plans including PR, social media, advertising, events and collateral

Drive and Support Partnerships

• Key partner to other Marketing team leads to ensure key Marketing initiatives are holistic and focused to drive business priorities and customer engagement

• Work with leaders to declare evergreen Marketing priorities and manage programs through executive approval cycles, Digital Experience and creative execution

• Attain new external brand partnerships while maintaining existing ones

Leadership

• Drive development of team organizational structure, ensuring associates and teams are set up for success

• Perform all duties with the Talent Lifecycle, including staffing new talent, developing individuals, ensuring engagement, performance management

• Foster the demonstration of company’s core values

Work Experience and education requirements:

• Bachelor’s degree in Business, Marketing or Economics, MBA preferred

• The successful candidate should possess a minimum of 7-10 years of progressive marketing and demonstrated team leadership experience with the proven ability to effectively manage a budget.

• Multi-channel retail industry experience is strongly preferred.

• Strong strategic thinking with the ability to create an overall strategy taking the businesses key objectives into consideration

• Appreciation of customer behavior and the understanding of the emotion of the brand

• Strong interpersonal and communication skills to engage and influence others as well as build strong internal and external relationships

• Team player and collaborative style to build relationships cross-functionally at all levels of the organization

• Results-oriented with the ability to facilitate effective and timely project management across multi-disciplined and cross-functional teams

• Balanced leadership style that allows for strategic and business skills, a high level of intellectual agility and capacity for original thought

• Demonstrated experience in developing strategic initiatives and plans that have benefited a company’s top and bottom lines

• Proven experience in building and leading high performing teams

Location:

Corporate Office-ascena-Duluth, MN 55802

Position Type:

Regular/Full time

Equal Employment Opportunity

The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all employment decisions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under applicable law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.

The Company welcomes applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the application process.

Note to Applicants: Smoking is prohibited in all indoor areas of the Company unless designated smoking areas have been established by a particular location in accordance with applicable law.