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Senior Manager Loyalty Program (FLX)

New York, New York, United States Corporate Office - New York 330 West 34th Street Marketing & Public Relations Foot Locker Regular Full-Time Job Id: 32643

Overview

Our global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place.To learn more about the incredible impact we’re making on both our local and global communities,Click Here!

We are seeking atalented Senior Manager to join the Loyalty team within the Global Marketing organization. In this role, the individual will be responsible for managing, developing and growing FLX, Foot Locker Inc.’s new loyalty program, launched in February 2020 in North America. This role is responsible for driving overall program results and driving the program development roadmap.

This is a high-profile initiative with senior-level visibility. The ideal candidate will have strong project management and communication skills, analytical aptitude, and a willingness to roll up their sleeves to get the job done (think ‘start-up’ within the organization).

A passion for putting the customer first is a must, and experience with loyalty programs is preferred

Responsibilities

  • Collaborate across the business (i.e. Data/Analytics, Technology, Brand Marketing, Customer Service, etc.) to ensure loyalty program objectives and priorities are achieved.
  • Create plans and strategies for program enhancements and benefits to increase the value of FLX to its members.
  • Develop program insights and research to help drive decisions on future program enhancements.
  • Work across the organization to create acquisition strategies that drive new member enrollments and increase engagement with the program.
  • Monitor program metrics to ensure KPIs and CPP goals are being met.
  • Collaborate with internal partners (Engineering, Customer Service, etc.) to address issues that arise with the program
  • Work with the Data/Analytics team to perform periodic KPI analyses to inform the business and shape future strategies.
  • Manage the loyalty program expansion to new international markets.

Qualifications

  • Bachelor’s degree required, advanced degree a plus.
  • 7+ years of experience in the customer/loyalty marketing space.
  • Direct to Consumer Marketing experience required.
  • Excellent analytical abilities, rigorous attention to detail and bias for customer-centric planning.
  • Strong verbal and written communication skills.
  • Strong collaborative spirit, and relationship-builder both internally and externally.
  • Strong Excel & PPT skills.
  • Global experience a plus.
30+ days ago