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Job Title
Manager, Digital Marketing - Paid Media
LOS ANGELES, CA US 90031 - Los Angeles, CA 90031 US (Primary)
Group (Job Type)
Career Level
Bachelor's Degree
Marketing, PR & Social Media
Job Description

Position: Manager, Digital Marketing - Paid Media - 214

Department: E-Commerce

Reports to: Marketing Director

Direct Reports: Yes

FLSA Status: Exempt

Location: 3880 N Mission Los Angeles, CA 90031

Job Purpose:

The Manager, Digital Marketing - Paid Media will oversee the paid media and growth strategy for Forever21. Working within a dynamic, fast-paced, highly collaborative group, this person will be driven by ROI, to deliver traffic, revenue, and new customers to the brand. Working closely with external agencies and cross functional team members, s/he will be responsible for the day-to-day performance of digital marketing paid media channels, inclusive of Paid Search & Shopping, Paid Social, Affiliate and Display.

Key Responsibilities:

• Lead the overall paid media strategy and drive customer traffic, conversion and ROI for all paid digital marketing channels, including Paid Search & Shopping, Paid Social, Affiliate, and Display (including video) to drive online and offline traffic, conversion and sales.

• Manage multiple external Agency relationships for digital channels; build partnerships, monitor performance and seek improvement opportunities.

• Manage paid media budgeting, and forecasting process, as well as quarterly/monthly/weekly forecasting and reporting for traffic, revenue, spend, ROI and other performance KPIs.

• Advocate for the customer journey and be a part of the Forever21 Digital Pod in partnership with CRM, Site Operations, and Site Merchandising.

• Collaborate with CRM lead to plan, develop and execute new customer acquisition programs, VIP retention programs and reactivation and retargeting tactics through paid media channels.

• Project manage creative assets for paid media channels, including advising on best media practices, briefing creative agencies, and trafficking ads to agency partners.

Job Requirements


• Minimum 5+ years of experience within digital marketing and paid media channels, with expertise in paid search, paid social, display and affiliate (agency-side experience preferable)

• Must have a Bachelor’s degree in Business Administration, Marketing, or any related field

• 3+ years directly managing marketing teams and agencies

• Proven track record of successful campaign launches and executions

• Ability to analysis to influence business decisions to drive performance

• Highly collaborative and the ability to work as part of a team

• Strong communication skills, both written and verbal

• Ability to operate on both strategic and tactical levels, translating vision to execution.

6 days ago